Soma Sur

Reader ,

Department of Commerce & Management,
West Bengal State University,
Berunanpukuria, Malikapur,
Barasat, 24 Pgs (N), Kolkata- 700 126
West Bengal, INDIA
Phone –
Mobile – 9433195360
E-mail: somasur@rediffmail.com

Obtained M.B.A. with Marketing Management specialization from IISWBM, University of Calcutta and M.Phil in Management from West Bengal University of Technology. She has a full-time teaching experience of about seventeen years at various post-graduate Management Institutes, including Indian Institute of Social Welfare and Business Management, Army Institute of Management, and Future Business School, Kolkata. She also has part-time teaching experience in various Management and Commerce Departments of Universities including Calcutta University, Jadavpur University and Bengal Engineering & Science University. She has a few years of industry experience prior to teaching. She also has experience in Corporate Training and Management Consultancy in both private and Government sector. Her consulting experience includes projects sponsored by World Bank and Asian Development Bank. She has several research publications in national and international journals, including Journal of Foodservice Business Research, (Taylor & Francis Group), Survey and Kindler. She has also attended and presented papers in several national and international conferences. She has been awarded a University Grants Commission’s (UGC) Minor Project titled “Understanding the Relational dynamics of Loyalty in Technology-based Remote Service Encounters“, as Principal Investigator.

Her area of Specialization is Marketing and her research interest areas include Customer Relationship Management, Service Marketing, Strategic Marketing, Consumer Behaviour and Marketing Research

Area of Specialisation

Marketing, Consumer Behaviour, Customer Relationship Management

Publications

1. Sur, Soma, Paper titled “Designing Marketing Strategies for Technology-based Remote services during Reccessionary period” was awarded Outstanding Paper in the International Commerce and Managrment Conference on “Global Recession : Management Challenges and Strategies” organized by Department of Commerce, University of Mumbai on 17-18 December,2009.
2. Sur, Soma, Satisfaction and Loyalty relationships in Technology-based Remote service encounters, (Second-Best Paper), Conference Proceedings, 9th National Conference of Bharati Vidyapeeth University Institute of Management and Research, New Delhi, 13-14 February, 2009, pp, 59-61.
3. Sur, Soma, Technology-based remote service encounters: understanding customer satisfaction and sustainability , Journal of Foodservice Business Research, Volume 11, No. 3, 2008, pp. 315-332, Hawthorne Press, Taylor & Francis Group, Philadelphia.
4. Sur, Soma, Understanding customer satisfaction in technology-based remote service encounters, Poster Session, 37th EMAC (European Marketing Academy) Conference hosted by the University of Brighton, Brighton Business School, 27-30 May 2008.
5. Sur, Soma, Technology – based Remote Service Encounters: Understanding Customer Satisfaction and Sustainability, Conference Proceedings, Second International Conference on Services Management, hosted by IIMT and School of Hospitality Management, Pennsylvania University, USA, June1-2, 2007, pp. 245-252.
6. Sur, Soma, Understanding Advertising Response , Kindler, Volume V, No. 1, Jan-Jun, 2005, pp. 73-81.
7. Sur, Soma, Evaluating Advertising Response, Prism India, Vol. II, Issue III & IV, March 2002, pp. 20-22.
8. Sur, Soma, Service Marketing, Prism India, Vol. I, Issue I, July 2001, pp. 40-42.
9. Sur, Soma, Service Marketing & Behavioral Intensions, Survey, 1999, Vol.1, pp 23-27.